Buzzlogic- Buzz stop machine

BuzzLogic, the newest of a generation of companies with Web software designed to spot and neutralize an incendiary blogger before a marketing conflagration ensues, wants to help companies control “online buzz.” How does it work? Input a series of search terms, and BuzzLogic whips up a "conversation map" with circles and lines tracking not just who's talking about the product but also which opinions matter most. – Fortune