Tuesday, March 20, 2007

$119 billion in fraudulent goods??

Though official numbers are scarce, online protection company MarkMonitor says a record $119 billion in fraudulent goods will be sold on the Web in 2007, up from $84 billion last year. But just as fake goods are enjoying a heyday online, so are virtual sleuths. New tech firms are arming brand holders with a smart solution: Web-crawling software that detects fraud and sends warnings to apparent violators, often with minimal human action. – Business 2.0

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